SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is a website optimization in the Google search engine aimed at improving website visibility on keywords, which leads, as a consequence, to an increased organic traffic growth as well as the orders.
The goal of SEO search engine optimization marketing services is to get as many target traffic and potential clients as possible.
Stages of the Internet search optimization
- Searching audit – the analysis of the internal problems which influence the ranging results, processing server errors, compatibility of the website with the current search engine requirements, code purity evaluation etc.
- Semantic core selection and clustering.
- On-site optimization.
- Off-site optimization.
- Website usability analysis (evaluation of the website’s menu structure, navigation, textual information formatting, product card visualization, shopping cart usability et.).
How is SEO search engine optimization in the USA from scratch carried out?
Search marketing optimization from scratch to the Google TOP is a difficult task which requires the maximum study of the topic from the expert to work.
Professional search engine optimization (SEO) services in the USA are carried out in the following stages:
- Detailed introduction with the client’s business specifics: understanding of the priority tasks for the client, studying the seasonality of the products/services, definition of the specific goal of the SEO service (TOP-orientation/traffic/orders);
- Studying the demand and supply in the future topic;
- Conducting analysis of the competitors;
- Conducting technical audit of the website aimed at definition and elimination of the current problems on the website which can obstruct the effective professional search engine marketing services;
- Collecting expanded semantic core;
- Semantic core clustering. Every request block is attributed to the target page on the website. In case if there is no place for some part of the requests, it is recommended to change the website structure for the maximum audience coverage on the target requests;
- Setting the traffic and target actions monitoring on the website with the help of the Google Analytics;
- On-site optimization:
- Meta-tags optimization – title, description, keywords;
- Writing SEO-texts;
- Setting internal links;
- Setting canonical links;
- Setting micro-marking;
- Optimizing alt and title attributes for the pictures.
- Off-site optimization. It is aimed at increasing brand’s recognition and link mass of the website. It is carried out by working with the catalogs of the websites, companies, press releases, forums, blogs etc. For the external optimization, only trust and thematic resources which can result in a significant increase of the referral traffic are chosen.
New websites’ optimization can take no longer than 6 months to see first significant results.
Effective website optimization of the resources which were optimized before
This question is relevant to the clients whose website search marketing optimization made before didn’t show any results.
As a rule, website optimization techniques for the resource which have been promoted before requires special attention. It wouldn’t be enough to remake all the work from scratch. In this case, professional search engine optimization company in the USA will include the following stages:
- Understanding the problem:
- Why isn’t the traffic rising?
- Why did the traffic fall?
- Why did the TOP go down?
- Why are there no orders?
- Making a decision. It is determined how to re-optimize the website in order to improve the figures and not to loose everything that was achieved before.
- Starting work:
- Search result analysis of the website and conducting searching audit;
- Eliminating technical problems with the website;
- Evaluation of the promoted list of the keywords. Refinement of the semantic core and proper key distribution on the target pages of the website are carried out if it is needed;
- Re-optimizing of the meta-tags and the texts on the optimized pages;
- Analysis and cleaning of the linking mass of the website;
- Conducting usability analysis of the website and eliminating the problems detected.
As a result, you receive an effective SEO search engine optimization in the USA, conducted by the best search engine optimization services provider in New York, the results of which you will see in 3-6 months.
As a search optimization company, we offer website promotion in the TOP of the Google
IT DEV GROUP is a SEO optimization company which provides website optimization services in the Google search engine. We offer an Internet promotion to e-commerce, corporate websites, visiting-card sites of various themes (online stores which sell furniture, make-up, toys for children, tools; websites providing services: transport companies, web design studios, medical companies etc.)
As a professional search engine marketing company we offer our clients Google TOP promotion, which will:
- Increase the website visibility in Google requests;
- Give you a significant growth of the target traffic from the search engines;
- Increase the growth of the e-commerce volume.
Terms of the website optimization? When can you see the results?
In every specific case, SEO optimization of the website in Google search engine has its individual terms for different themes. Also, the duration of the optimization depends on:
- The project volume;
- The level of the competition in the search engine;
- The number of the promoted requests;
- The Initial structure and technical component of the website.
Order website optimization from the search engine optimization firm - IT DEV GROUP – why choose us?
- We’ve been a professional SEO firm for more than 5 years;
- Successful SEO cases and happy customers;
- Target traffic-oriented/TOP/orders;
- Ready team for the project:
- Copywriter for your theme
- Project manager
- Strict following of the set targets and coordinated plans.
Quality website optimization in Google search engine from IT DEV GROUP is a successful online business development with the team of professionals!