When making a decision to start your own business on the Internet, beginner entrepreneurs are often following the path of least resistance. They choose the cheapest hosting plans (or even free ones) and the same happens with building a website because at this stage the budget is limited. As a rule, in these situations, not enough attention is paid to usability web design. Later on, if an entrepreneur managed to achieve certain results like increasing traffic or gradual growth of the revenue, he is starting to think about promoting the business. There is a necessity to redesigning a website in order to provide the successful business development.
Let’s try to figure out what is a website redesign. As a rule, website redesign goals imply making changes in graphic (visual) design. In case if the initial application architecture was made properly, such changes won’t affect the structural and functional components.
“Why should I redesign a website?” – you may wonder. It’s worth to be noted that quality web page redesign affects the visitors’ first impression of the resource in many ways. That’s why improper graphic components are a good reason to think about making some changes. This is why redesign a website is a necessity.
There are several reasons for redesigning a website which include:
These were most common reasons to redesign your website. However, there are many more which you may not be aware of.
As a rule, redesign of a website is one of the components of a successful business and many companies which are keeping up with the times strive to monitor trends in the web-design sphere. Yet, in every specific case website redesign objectives help to achieve numerous advantages of an Internet-business like:
Before making web page redesign, it’s wise to determine the alterations needed. Depending on the scale of the changes that should be made, you will have to make an effort in order to redesign a website without losing its positions. If it’s about the new color scheme or changing logo, then there are no reasons to worry. In this case, the only risk is to lose users which won’t like the new design.
The completely different situation is when aside from design, changes in the resource structure should be made (change location of blocks, add new elements or remove the old ones, change code). In this situation, you should take these actions responsibly.
Main redesign goal is an improvement of the existing web-design according to the current company concept. This will not only improve the company image but also make alternations which will optimize the visitor interaction with a website.
How often should I redesign a website? All entrepreneurs who want to grow their business should ask themselves the question. This depends on your business specifics and company development. In the case of any doubts, it’s recommended to contact professionals who will give you an expert opinion.
Sometimes, it’s difficult to figure out how to redesign an online store or corporate portal in order not to loose the search results positions. For eliminating all the possible risks it’s recommended to entrust similar tasks to professionals who have an experience in this sphere. They will advise you on how often should a website be redesigned.
When contacting IT DEV GROUP company you can order redesigning a website which will be implemented according to your business-activity specifics as well as peculiarities of a target audience.
IT DEV GROUP website development by specialists includes:
If you just started to think about your own resource development we also offer to develop a website which will become an effective sales tool for your business.
Date of publication: 24.07.2017