If you decided to move a website to a new domain then you should know that it may cause the loss of search engine results rankings as well as the number of indexed pages. It happens because main search engines determine website rankings with a help of metrics on domain and page levels. During the transfer, the metrics are being reset to zero. In order to minimize such loss of ranking, it’s necessary to the methods which will help to:
In order to transfer a website to a new domain with minimal risks, search engines recommend making sure that a new name is identified as a main mirror of an old one. Such changes can be made with a help of Google Search Console which allows notifying about changing the address. At the same time, it’s necessary to redirect a website to the new domain and 301 redirect should be configured properly.
In order to prevent 404 errors one should make sure to configure redirect for all web-pages of an old address. In this case, search engines don’t recommend redirecting all the pages to the main page. Such configuration is not only inconvenient to users but also makes further resource SEO promotion less effective due to decreasing the indexation speed of a new resource.
When you forward a website to another domain it’s recommended to make certain changes in .htaccess file. At the same time, for connecting an old address with the new one it’s necessary to set the corresponding exclusion for the robots.txt file.
It’s crucial to know how to move a website to the new domain without losing its search engine rankings. In order to make the transition properly it’s necessary to:
A comprehensive audit allows to:
Moving a website to a new domain should be made in stages. At the same time, it’s crucial to comply with the search engines recommendations. In this case, on-site and off-site optimization of the resource won’t be damaged and the possibility of decreasing search traffic will be minimized. With proper approach, the weight of the pages from an old address transfer to the new one and off-site optimization continues successfully attracting potential clients. Thorough resource audit will help to identify all the possible problems and errors.
Date of publication: 05.09.2017